Brand Story


The image of an ideal woman has been like a work of art in progress, through the ages. In 1993, Izumi Ogino created a contemporary new face - sensitive to beauty without borders, her intuitive style and elegance appreciated in any situation. ANTEPRIMA is created for a woman of all seasons: Intelligent, Confident, Feminine and Joyful.

From its inception, the brand has been dedicated to creating perfectly refined collections that channel a woman's worldly sophistication, her understated passion for creativity and luxury, her unerring eye for beauty that refuses to be held back by artificial boundaries or cultural lines.

Inspired by Izumi’s personal experiences, ANTEPRIMA upholds quality and beauty to the highest standard; these core values continue to cement its success and growth in the world’s most vibrant cities.



Happiness is an icon bag. A bag that becomes a woman's best friend, always faithful on her wrist or shoulders. A companion that, like herself, is always ahead of fashion but never out of style. A bag that creates as the spotlight, and brings cache to the arms it belongs on.

ANTEPRIMA WIREBAG uses only the most exquisite materials, including an exclusive wire that is crafted in a wide range of colors, to hand-knit lightweight creations that gleam with just a hint of light.

An instant hit when it was first released in 1998, the WIREBAG has since evolved into a fashion icon in its own right. Artfully crafted into new, beautiful hues and shapes, every collection brings refreshing novelty into the fashion world every season.

Flawlessly spun into a matrix of high-tech materials and timeless craftsmanship, each bag represents the perfect balance of confidence, strength and playfulness that characterizes the independent modern woman.

ANTEPRIMA WIREBAG: To have and to hold, now and forever.